PLUS+PROGRAM

'' I am prepared to evolve. Are you? '' - nature

The question should no longer be whether humans will evolve
in connection with nature, but how we do it.

This pandemic is a warning from nature to us. We are too much involved in growth, but in the wrong way. We drift further and further from nature, while we need nature to survive, in fact, we need nature but nature does not need us. Nature will easily adapt to different circumstances, but humans will not. "I am prepared to evolve. Are you? - nature. This quote from a documentary has awakened me, what are we doing? This pandemic is a tipping point, we have to go into the future in a different way, not back to where we came from, but in search of a better balance between man and nature.

In my film you see the two extremes, my 2 loves, the city and nature life. I like to resolve these paradoxes by bringing together these polarities and fuse them into a new whole. Aiming to restore the connecting and arouse the viewer's curiosity for increasing ground for both extremes to co-exist.

Photography // inspiration

To mark the city’s first crafts and design biennale, product design studio magenta workshop has brought an igloo to the warmer climes of tel aviv. handmade with sheets of stainless steel and using traditional building methods, the installation reflects its surrounding environment. evoking ideas of shelter and refuge, the concept behind the work aims to question our relationship with nature and the important role it plays.

Magenta workshop builds a stainless steel igloo at tel aviv crafts and design biennale

invisible barn by STPMJ reflects the surrounding landscape

seung teak lee and mi jung lim of new york-based practice STPMJ have designed an ‘invisible barn’, a project that was awarded a notable entry for ‘folly 2014’ – a competition led by the architectural league and socrates sculpture park. the contest invites young and emerging designers to propose contemporary interpretations of the architectural folly, traditionally seen as a small-scale building or pavilion positioned within a garden or landscape.

Noortje Haegens Geboren 1985 Eindhoven
Woont en werkt in Breda

Noortje Haegens is de kunstenaar die een rustpunt in de ongeschreven partituur van onze natuurlijke zoektocht aangeeft. Haar videowerken ontkennen de snelheid van de dagelijkse tredmolen, ze staan stil in hun beweging. Een beweging die je pas kan zien als je zelf stil staat. Ze is geen ateliermens, daar komt de inspiratie niet. Het wandelen is een essentieel onderdeel van de werkmethode van Noortje, en een belangrijk uitgangspunt om grip te krijgen op haar omgeving. Wat de grondering is voor een schilderij is voor haar het wandelen: de basis voor het kunstwerk.

Ruben van der scheer
Lantarenpalen collectie

Ruben van der Scheer (1978) works with wood. He designs and makes objects and furniture. His workshop is based in Amersfoort where he works both on commission as well as making ‘free’ work. Dutch wood stands at the base of his work.

Deze foto's had hij geplaatst op zijn instagram en vond ik heel interessant omdat het voor mij een saai object is wat hij dus interessant maakt.

Het oeuvre van deze kunstenaar en fotograaf, dat ruim 40 jaar beslaat, kenmerkt zich door een voortdurend onderzoek naar de constructie en interpretatie van identiteit. Tot zijn bekendste werken behoren zijn fotoseries van mensen in winkelstraten van wereldsteden. De tentoonstelling Identiteiten 1970 – 2017 toont zowel Eijkelbooms vroege werk uit de jaren 70 als zijn meest hedendaagse straatfotografie, waaronder een nieuwe serie van winkelend publiek in de binnenstad van Den Haag.

AN AUDIOVISUAL JOURNEY 5:55 min (EN)
Elements is an experimental short movie, with videoprojections an nature objects. Along the river Isar (Munich/Germany), 45 temporary video installations have been created. Driftwood, tree trunks and rocks, served as natural projection surfaces.

The visuals tell a story of five elements: Air, earth, water, fire and Ether.The animations have been created by footage of organic structures previously recorded along the river. Digitally transformed into mesmerizing shapes and re-projected on nature.

The fusion of projected elements and nature has created a symbiosis between the real and virtual world. A Real Virtuality.

Philipp Frank
Lichtkunst // Elements projection

Tony Oursler
Video // sculpture // installation // performance and painting

Tony Oursler (born 1957) is an American multimedia and installation artist. He completed a Bachelor of Fine Arts at the California Institute for the Arts, Valencia, California in 1979. His art covers a range of mediums working with video, sculpture, installation, performance and painting. The artist currently lives and works in New York City. He is married to painter Jacqueline Humphries.[1]

Dit is een combinatie tussen fotografie en reflectie. Twee dingen die mij enorm aanspreken. Dit komt doordat er spanning ontstaat in een foto. Diepte, je ziet de omgeving waarin de foto is gemaakt op 2 verschillende manieren op 1 foto. Dat is uniek omdat een foto vaak maar 1 kant van een ruimte of omgeving kan laten zien, net zoals mensen kijken, sommige dieren kunnen dit ook, voor en achter kijken op het zelfde moment

''I Captured The Beauty Of Nature In Mirror Reflections''

tomohiro hata + takashi manda:
forest shadow

the scenery of autumn mt.rokko is extremely beautiful. the mountain is full of various and vivid color. whenever we visit there, we cannot help admiring the brilliant color. in the middle of the flood of color, what about we imagine a colorless space?

only shadows of the trees exist in the world. music of birds what we didn’t take notice may come to ears of us who have enjoyed by our visions. various fragrance of nature may come to our nose. our skin may feel gentle breeze. on the contrary, because of such a vivid season, we propose a place where our senses slightly shift to other one in exception of our visions.

a simple structure made of 13 by 13 steels is covered by polyester mesh. the steel building frame is soft rectangle which is skewed a little by its own weight. when winds blow, it swings with surrounding trees slowly and gently. a material of half-permeable polyester mesh has properties of weather resistance and breathability. it lessons wind load or tension of wind blowing up from below and creates a monochrome world of shadows inside of it.

Tree…#6, 2014, and other “portraits” of trees photographed against white canvas backdrops in natural settings are on view through August 25 in Korean artist Myoung Ho Lee’s first solo show at the gallery since he debuted his work there in 2009.

Myoung Ho Lee
Portraits

NAM JUNE PAIK
THE FUTURE IS NOW

Grootste overzicht in jaren van Nam June Paik: kunstenaar, visionair en pionier. Paik zag al vroeg in wat de impact van massamedia zouden zijn. Zo introduceerde hij de term ‘elektronische snelweg’ en voorspelde daarmee al in de jaren zeventig de toekomst van communicatie in het huidige internettijdperk. Zijn werk is multidisciplinair, experimenteel, innovatief en speels en van grote invloed op de generaties na hem.

In Order To Control
by NOTA BENE Visual

Bezoek stedelijk museum Amsterdam
The Future is now

Time Lapse. Largo do Rato, Lisboa - Limited Edition 20 of 25 Photograph by Xan Padron

In 2011, photographer and musician Xan Padrón started Time Lapse. His fascination with time and movement, coupled with an uncanny ability to disappear behind the lens, unnoticed by his subjects, brought him to the realization of how much life happens even at the most seemingly insignificant location of a city. A willful arrest of movement, where action becomes observation, brought into focus a whole new vision of each unique ecosystem. From such chosen still points of time and space, life emanates.

A multi-media installation used typography and the most advanced digital technologies to ethically engage the audience.

In Order to Control was realized last year by NOTA BENE Visual, a multi-disciplinary studio based in Istanbul. Using kinetics and projections, the installation consisted of a dark room where a text was initially projected on the floor.

As viewers accessed the space their shadows covered words on the floor, which were then projected on the wall instead. In order to make sense of the text, the viewer had to move and possibly to join arms with other viewers.

NOTA BENE Visual designed the installation in a way that calls for the viewer's complete engagement of body and mind. In fact, the ethical question behind the work addresses our capacities to 'move' and take action in our controversial society.

One text projected demonstrates this notion: 'To do nothing is sometimes the worst thing you can do. Whenever you know but don’t act upon, you are committing crime as well. Are you really the one to distinguish the moral from the immoral?'

Tilda Swinton in The Impossible Wardrobe

"The performance was born of a taboo -- you cannot wear the clothes that we store in our museums," Saillard told AFP. "But you can bear them, gently in your arms," he said -- playing on the twin meanings of the French word "porter", which means both to wear and to carry.

Gina Folly, Pleasures and Terrors (Selina), 2016

Installation views of Extreme Landscape Painting, 2018

DRAGGED AROUND WITH HARNESS, 2016 Acrylic paint skin on wooden stretcher, tacks, canvas, thread, hardware and dirt Dimensions variable, painting is 38.5 x 44.5 x 2 inches 8,000

Australian she oak stem, light micrograph

Caption Australian she oak stem. Light micrograph of a transverse section through the stem of an Australian she-oak (Casuarina equisetifolia). The she-oak is a drought-tolerant plant (xerophyte). Xerophytes have evolved an anatomy that cuts down water loss through transpiration. There stems have deep narrow furrows (outer cuttings), and whorls of scale leaves (outer edge) to reduce the area for water loss. The epidermis (outer layer) has thick-walled cells covered in a thick cuticle, and a v-shaped hypodermis of sclerenchyma cells and fibres. Photosynthesis is confined to the three layers of palisade cells (long, pink). The vascular bundles (yellow-brown) can be seen at centre. Magnification: x37 when printed 10 centimetres wide.

Personas 111 new edit pink /purple edit @tomikono_wig
Book personas 2nd edition available @konomad we are donating some of the proceeds of the products @konomadic to Brooklyn bail fund

Tomihiro Kono 河野富広 Hair & head prop artist who makes wigs from scratch . Personas 111 book and some bespoke / fancy wigs available @konomadinc
www.vogue.co.uk/beauty/article/tomihiro-kono-wigmaker

Fashion // objects // inspiration

Soft body
by Artist Lola Zoido

Video // inspiration

This project was realized in an apartment during the pandemic lockdown in the highly affected city Madrid, by Artist Lola Zoido in collaboration with her roommates, Iván Lozano, helped with design and stitching, while the body you look at is that of her other roommate, Marta Galindo.

The collection of pieces was sent to María Gaminde in Barcelona where she photographed and recorded herself with them in her home studio.

no 399 / Guru

Midi three quarter sleeved dress with 'Lava' print.
100% viscose. Made in Barcelona.
Ref. PJJ001

Pantalón friendship
February 2020

I don’t know how I’ve been so lucky to be surrounded by these women with infinite talents. We have grown, learnt and supported each other so much, it makes sense that our lives have brought us together. My life without them would have been completely different.

Puyi, Sosa, Tani, Camo, Olgui, Leti, Ale, Maria: I’ll love and admire you forever. Paloma

October 2016,
A scheme of things that make sense to me, sometimes.

Toen ik op wereld reis was ben ik in Sydney naar een museum geweest en daar was deze tentoonstelling. Het waren doeken die samen een soort van stam vormde. Je kon er doorheen lopen en dan zag je de vele lagen van dit kunstwerk. Ook had ze een kunstwerk met lagen aan de muur hangen maar dan niet met doek maar van glas. Die lagen vind je in de natuur ook terug, bijna niets is plat maar alles heeft een diepere laag. Dat maakt het geheel spannend.

Museum in Australie - Sydney
Vorig jaar april (2019)

Dit werk lijkt een beetje op het werk van Hyun Mi Jin

Stedelijk museum Amsterdam

Who could have ever imagined during the making of this print that we'd be living in a reality so far away from this image?
We were in the studio three weeks ago looking for videos of masses of people from the Guinness World Records archive with amazement. It is so beautiful to see so many people together. Days later we find ourselves in the strangest situation we have ever lived through confined and separated from the entire world.
I think about how much I'm going to appreciate being able to hug my mother, spend time with my friends or go to a concert and feel surrounded by people in the future.
These pieces will always remind me of the time we had to spend without the rest of humanity.

Nature Is Speaking – Julia Roberts is Mother Nature | Conservation International (CI)

"I am nature. I will go on. I am prepared to evolve. Are you?"
"Your actions will determine your fate"
"I have fed species greater than you and I have starved species greater than you"
“Nature Doesn’t Need People,” People NEED NATURE!” Powerful!

Julia Roberts came and she SLAYED. The message in this video is incredibly powerful. We must live in harmony with nature and animals. We must shut down the slaughterhouses and eat healthier and sustainably for the planet. We are wiping out animals by the billions and driving so many of them to extinction. We are clearing rainforest' to raise more animals to eat them when we can choose a better way to live.

"The planet has been through a lot worse than us. Been through
earthquakes, volcanoes, plate tectonics, continental drift, solar
flares, sun spots, magnetic storms, the magnetic reversal of the poles … hundreds of thousands of years of bombardment by comets and asteroids and meteors, worldwide floods, tidal waves, worldwide fires, erosion, cosmic rays, recurring ice ages … And we think some plastic bags and some aluminum cans are going to make a difference?

The planet isn’t going anywhere. WE are! We’re going away. Pack your shit, folks. We’re going away. And we won’t leave much of a trace, either. Maybe a little Styrofoam … The planet’ll be here and we’ll be long gone. Just another failed mutation. Just another closed-end biological mistake. An evolutionary cul-de-sac.

The planet’ll shake us off like a bad case of fleas. The planet will be here for a long, long, LONG time after we’re gone, and it will heal itself, it will cleanse itself, ’cause that’s what it does. It’s a self-correcting system. The air and the water will recover, the earth will be renewed."

-George Carlin (1937-2008)

Urban waves project // wdka
Ilse Oudheusden

Met de vragen, wie ben ik en wat zie ik, wat valt me op en wat wil ik creëren? Ik werd uitgedaagd om te maken, maar dan ook echt te maken, en nog meer te maken, en dan was het klaar, of toch nieeeet…. Make make make tot je er psychisch gestoord van wordt. Love it. Door mijn reis ben ik gaan beseffen dat de combinatie van de stad/natuur mij enorm fascineerde, niet apart maar altijd in verbinding met elkaar. Hiermee mijn eerste project succesvol afgerond, Urban waves - Nature moves geometry.

Weerspiegeling op gebouw

Nishakapizki //
open close open close

Handscapes //
Kai Wasikowski 2014

Socially distant
Karmenverdi // wearesomthingandnothing

Collina Strada Pre-Fall 2019 Collection
New York

Designer Hillary Taymour is all about human interaction. In a world currently obsessed with social media and on-the-surface relationships, there’s almost nothing human about it anymore, even in fashion. To counter this, Taymour founded her brand, Collina Strada, in the hopes of reaching out to people via clothing. In fact, there’s something quite poignantly personal about her Pre-Fall 2019 collection, from the silhouettes she incorporated to the fabric manipulation techniques she used. At first glance, the most eye-catching of looks were definitely the tye-dye items, be it a t-shirt or a cocktail dress. In previous years, tye-dye conveyed a sense of DIY that was both intimate and personal, and such a feeling is what Taymour probably wanted to evoke this season.

Na mijn project is mijn blik enorm veranderd in architectuur en natuur _architec(na)tuur_ … En hoe bijzonder is het dan dat je in de ECHTE wereld een aankondiging ziet op een bouw bord in Amsterdam van het architecten bureau: Studio GANG uit Chicago, Buildings that blend nature and city | Jeanne Gang.

Urban waves - Nature moves geometry

Where two seemingly opposite evolutions have made a pact to survive, Urban waves brings nature and geometry on to the same frequency. To spark your sense of wonder by experiences that inspire a reconnection to our planet. This artwork raises fundamental questions about what life is and explore a positive scenario for the future.

Inspired.
https://www.youtube.com/watch?v=E_fB_s_TC5k TED TALK
https://studiogang.com/project/amsterdam-tower WEBSITE
#studiogang

Green screen
try out

TRY OUT IMOVIE > Green screen

Waar te beginnen? Eerst maar eens thuis testen of het werkt wat ik in mijn hoofd had. Eerst gestart met Imovie omdat ik verder nog geen ervaring had met Premiere Pro, Maar al snel kwam ik erachter dat Imovie beperkt is met instellingen dus ben ik tutorials gaan volgen om toch Premiere Pro onder de knie te krijgen. Met PP kan je ook andere kleuren als groenscreen instellen en kan je het veld verder veel nauwkeuriger instellen.

TRY OUT Premiere pro > Green screen

Giant 3D wave sweeps over
Seoul's Gangnam District

Tucker Doss
Nevada / Sunrise

Studio Drift
FRAGILE FUTURE

Fragile Future by Studio Drift is represented by Carpenters Workshop Gallery

Film by Xinix Films
Music by Patrick Watson, Chris Zabriskie

With Fragile Future III, Studio Drift fuses nature and technology into a multidisciplinary light sculpture. The project can be seen as a critical yet utopian vision on the future of our planet, where two seemingly opposite evolutions have made a pact to survive.

The sculpture consists of three-dimensional bronze electrical circuits connected to light emitting dandelions. It contains real dandelion seeds, that were picked by hand, and glued seed by seed to LED lights. This labour-intensive process is a clear statement against mass production and throwaway culture. Are the rapid technological developments of our age really more advanced than the evolution of nature, of which the dandelion is such a transient and symbolic example? And how could those two evolve together?

Studio Drift proposes a vision of that future in her own signature aesthetics; a distinct mix between high-tech and poetic imagery in which light functions as a symbolic and emotional ingredient. Fragile Future III is about conveying emotion and at the same time refers to the fact that light lies at the basis of all life.

The Coromandel Coast New Zealand
(Liam Van Den Berk)

Self portrait 2014 and studio forest
Barbararink // New Mexico

‘Maintain a stain’
Turning stains into textiles

Lizan Freijsen is fascinated by fungi and our attempt to ban moulds and moisture spots from our everyday environment.

In the project ‘Decay on demand’ photos of leakages were transformed into wallpapers and installed primarily in new houses in order to give them a history. Changing something ugly into products of value is Freijsen’s way of recycling what is already present.

Traces of decay find their way back inside also as interior objects, in order to remind us of what we tend not to see.
For the production of these unique, hand made carpets and blankets for floors and walls, Freijsen collaborates over 7 years with Hester Onijs & Karen Zeedijk of the Textile Museum in Tilburg. (2009-2016)

By turning moisture stains into textiles, Lizan Freijsen focuses on these blind spots and visualizes their beauty.

Embracing imperfection is in fact a respond to the overcontrolled society in which we live. Witnessing the beauty of slow growing processes and being surrounded by urban nature connects inner time with a sense of home.

Olafur Eliasson installs gigantic riverbed
in Danish museum

“Riverbed is running.” So tweeted Studio Olafur Eliasson yesterday – a poetic press release if ever I heard one – to announce the opening of the Danish-Icelandic artist’s latest epic installation. Something of a titan in the art world, having already created moon, he’s now built riverbed in the south wing of the Louisiana Musuem of Modern Art in Denmark.

Olafur says: “I am interested in how you connect this landscape to the rest of the world and ultimately, how you experience yourself within it.” Visitors can walk along the riverbed, across the pebbles and stones heaped about it, and through the semi-submerged gallery doorways. There’s also a mesmerising model room, full of glowing globes and prototypes. Contained within the stark white walls, the riverbed becomes momentous; there’s no other scenery to distract from it, so it itself becomes magical. Olafur points out that “the further away we get from the local context, the cruder the sensing becomes.”

Just as a river is ever-changing, so is this installation. “Nothing ever remains the same” tweeted the studio, with pictures of the rock piles visitors have already started building. It also retweeted @telescoper: “I don’t know what’s more fascinating, the work itself or the way people behave inside it!”

In other words, riverbed rocks.

2de bezoek stedelijk museum Amsterdam
The Future is now

De natuur op onnatuurlijke plekken in de stad geplakt

De beelden ontstaan volledig in Photoshop en de fotograaf ziet beeldbewerking het liefst als een moderne manier van schilderen. "In commerciële fotografie wordt Photoshop voornamelijk gebruikt om onvolmaaktheden te verbloemen," zegt ze. "Ik ben juist meer geïnteresseerd in wat er gebeurt als je de software daar juist niet voor gebruikt, en eerder foutjes of onnatuurlijkheden toevoegt." Daarom gaat ze ook bewust een beetje slordig te werk. "Want het zijn ook juist die kleine imperfecties die een persoon aantrekkelijk maken."

KangHee Kim
(b.1991) Based in New York
Commission Inquiries: kangheekimstudio@gmail.com
Represented by Benrubi Gallery in New York

Education
2014 B.F.A Maryland Institute College of Art
2012 AICAD/New York Studio Residency Program

In the oldest desert in the world, the tallest sand dunes tower hundreds of meters into the sky. From dawn until dusk the colors of the dunes shift with the sun in stunning gradients of burnt reds and dusty pinks.

From overhead, the horizon disappears from view, allowing for the most intimate details to be accentuated. From this perspective, the dunes bear a resemblance to the human form, an array of flesh tones blending and cascading in symphony, bringing to mind our complicated relationship with Nature and its magnetic pull on the human subconscious.

Works are available in limited editions in the following sizes
75x100cm | 112.5x150cm | 150x200cm
Archival pigment inks on paper, 2019

Brooke Holm is an Australian-American photographer based in New York whose work traverses dramatic landscapes, conceptual still life, considered interiors and architecture.

Sea Lake is a series of aerial photographs of Lake Tyrrell – one of Australia’s largest salt lakes, where signs of historic human habitation have been found and documented.

This artist will be exhibited alongside others at our Coal Drops Yard store in King’s Cross, London, from early to mid 2019.

XOCHI SOLIS // objects
via COS

Xochi Solis (b. 1981) is an Austin, TX based artist sharing her studio time between Texas and Mexico. Her works include multilayered, collaged paintings constructed of paint, hand-dyed paper, vinyl, plastics, and images from found books and magazines. Solis considers the repeated act of layering a meditation on color, texture, and shape all leading to a greater awareness of the visual intricacies found in her immediate environment, both natural and cultural. During the summer of 2018, she was an invited artist of Object Limited to participate in a pilot residency program in Bisbee, AZ. In 2016, she was artist-in-residence at Pele Prints in St. Louis, MO, completing a series of monoprints that combined her painting and collage methods with a variety of printmaking techniques. Continuing to explore these printmaking techniques, she has collaborated on two editions with Shoestring Press in Brooklyn, NY in 2017 and 2018.

MATTHIAS HEIDERICH
reflections

YWOLFGANG TILLMANS // book
via COS

Photographer Wolfgang Tillmans’ 2016 exhibition On the Verge of Visibility presented a range of abstract and figurative work in a site-specific installation at Porto’s Serralves Foundation. Captured in a 96 page exhibition catalogue, the series focuses on what he describes as ‘Vertical Landscapes’, photographs of natural light phenomena that occur when day meets night, and sky meets earth and sea.

Coming from a French and British background, I am a Rotterdam based designer, inspired by my surroundings
and fascinations.

A keen observer that sees and reveals meaningful details where other people dont, I find challenge and joy in bringing that to the publics consciousness.

For example, in the book and campaign Uncomfortable Surroundings. I demonstrate in a very intrusive and bold way the impact of hooligan proof design on public space.

My design however does not limit to social issues, I am more of an autonomous designer looking to intrigue and open a conversation. Regardless the field or subject, I find my voice in publications and abstract images that evolve from an autonomous approach and process.

Filmen in Rotterdam en Lage Vuursche

Mijn eerste gedachtes kwamen hierin te staan, als ik onderweg of ergens een naam tegen kwam of als ik een gedachte over iets had, kwam hier in te staan. Het helpt me om ook naast digitaal documenteren mijn eerste gedachtes snel neer te kunnen zetten ergens

Notitie boekje - eerste gedachtes

Film beelden
screenshot

Hieronder een aantal beeldfragmenten van de film die ik voor dit project heb gemaakt

Artist Michael Pederson leaves clever little works of street art around the city that seem to carry on a conversation with whoever happens to find them. From mock gallery placards to solemn proclamations and funny signs his works of urban art are little bites of humor that will brighten your day.

Pederson began with his art installations in 2013, but not many of his cool artworks last more than a month. “I think we travel through urban space without really seeing it most of the time,” Pederson told CityLab. “I like the idea of interfering with the overly familiar background blur … Ideally with something a passerby might see out of the corner of an eye, like a street sign.”

With a background in painting, music, and film, it seems like he’ll never run out of creative ideas. We look forward to seeing what he comes up with next.

Om toch nog even een dagje op de academie te kunnen zijn besloot ik deze website ook in een boek vorm te maken.

Bioluminescence
National Geographic Society

Bioluminescence is light produced by a chemical reaction within a living organism. Bioluminescence is a type of chemiluminescence, which is simply the term for a chemical reaction where light is produced. (Bioluminescence is chemiluminescence that takes place inside a living organism.)

Bioluminescence is a "cold light." Cold light means less than 20% of the light generates thermal radiation, or heat.

Most bioluminescent organisms are found in the ocean. These bioluminescent marine species include fish, bacteria, and jellies. Some bioluminescent organisms, including fireflies and fungi, are found on land. There are almost no bioluminescent organisms native to freshwater habitats.

ctrl_alt_RE_start >> Design Language Winter 21|22 > Christine Boland

Richt de blik naar buiten, overzie de tijdgeest, en begrijp wat mensen drijft. Dat is wat we nodig hebben in deze snel veranderende wereld. Weten welke snaar je moet raken om niet alleen in het hoofd, maar ook in het hart van de consument terecht te komen.

De analyse van Christine Boland is hiervoor het perfecte uitgangspunt. Zij filtert de relevante omgevingsfactoren uit het wereldnieuws, duidt het effect daarvan op de tijdgeest en doorgrondt de daaruit volgende consumentendrijfveren.

Wie begrijpt waar de trends vandaan komen weet eerder wat de volgende stap voor de eigen sector zal zijn.